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    Welcome to Authentic Journeys - ഓതെന്റിക് ജെർനീയ്സ് - US-India Cross-Cultural Training

April 18, 2017

Style Guides: Books to Improve and Set Guidelines for Written English

The Business Communication Coaches and Experts at Authentic Journeys refer to many books and sources to foster your journey to better English communication across global borders. Let's take a look at a few books and resources we recommend you to get your hands on for your own personal and professional communication and soft-skill development.

General Books

Always keep a dictionary or thesaurus handy. Some may prefer a hard copy, while others may prefer online websites or mobile apps.

A few sites or apps to try:

Eat, Shoots, & Leaves

Specific Books

Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation
Eats, Shoots, and Leaves is a light read. I feel it is a great way to engage an adult learner with English grammar. There is a healthy mix of anecdotes and grammar lessons in the book. The author has a couple of other grammar books too, but this is my favorite. Nothing beats a humor-filled learning session, in my opinion.

Other specific books we recommend will help you with American English Grammar, American English Idioms, English as Second Language (ESL) teaching methods, and American English Accent & Pronunciation. See the video below for more information on these books. Click the links in this paragraph to see the books on Amazon. 

Style Guides

What is a style guide? A style guide is a go-to guide for writers and designers to use to build communications along a specific company branding strategy. Style guides help employees to understand how to create all kinds of communications from emails to reports to brochures and PowerPoints (among others). Our coaches recommend the following general writing style guides.
The New York Times 
Manual of Style
and Usage

The New York Times   Manual of Style and Usage

The Chicago Manual of Style, 16th Edition

The Chicago Manual of Style, 16th Edition

Microsoft Manual of Style

Microsoft Manual of Style

Do also check out the Purdue Owl, which is a Purdue University online style guide based on the Chicago Style guide.

Example Corporate Style Guides

While large multinationals (MNCs) have their own branded style guide that can run into 50 to 100 or more pages, start ups often do not have style guides. Style guides can be important to help those in startups to frame and create communication that will not only brand your company in its best light, but help employees to create good [first and ongoing] impressions with their communications on an ongoing basis (including many topics such as email branding, which may not come to many minds, initially). While it is important for employees to use a style guide, Authentic Journeys always recommends a top down approach when referring any guide or resource- managers need to role model the importance for referring and using these materials to help set and maintain best practices.

IBM Corporate Style Guide for Business Writing
The I Love New York Tourism Style Guide
Virginia Tech Style Guide

We hope these resources will help you find your company's communication style. We are happy to consult with your company to create a style guide or provide communication consulting or coaching. To learn more about our virtual trainers and business communication experts, see our Panel of Experts Page

Authentic Journeys: Bridging Culture on Virtual Teams

We help build effective, culturally competent global teams with focus on the cultures of the USA and India. Jennifer Kumar, Managing Director, an American citizen, has almost 10 years experience living, studying and working (owning a business) in India. Authentic Journeys Consultancy is registered as a Private Limited in India (Kerala) and an LLC in the USA (Salt Lake City, Utah). We provide onsite and live-online instructor-led courses, facilitation and corporate coaching.