Are you managing your company’s social media page?
Do you ever wonder how to show your appreciation for your followers; those who like, view, comment, and share your posts without saying the overused thank you?
Generally, readers of our blog have companies or teams in the US which service US clients, counterparts, customers, or colleagues. Due to this, you may have many social media followers from the US, Canada or Western cultures? In general, one of the tips we can’t stress enough in our business communication culture and relationship building programs is that one can never say “thank you” enough to those in North America. However, saying “thank you” can become bland and irritating; both as a writer of that message and those reading it. Also, there are many ways to verbalize a thank you without saying thank you or simply pressing like.
See some ways I have done that in this post on LinkedIn:
In fact, I’d like to share 10 ways (though there are a plethora more) that you can say “thank you” without saying “thank you” that will increase the likelihood of engagement, shares, likes, views and more! In fact, one can adapt these phrases even in client facing discussions in daily team meetings, as well. Pass it on! Let’s dive in…
One may notice that there are quite a few comments that “play off” each other, which means they can be mixed and matched using similar words or phrases based on the situation. For instance, if we look at number three “I’m thrilled that this resonated with you,” we could also say, “I’m thrilled that you found this post so motivational (useful, insightful, etc.).”
Interestingly, some of the AI that offer response suggestions do this as well. Look at this screen from YouTube below. Do keep in mind that in some cases, some responses may not always be completed 100% grammatically correct (this is especially important to keep in mind if you are commenting on social media posts for a learning and development company).
For those who are managing social media accounts using English as a second or other language, there are so many opportunities like this to mix and match sentences. Also, don’t forget to use synonyms (As we have done in number four. How many places can you replace “thank you” with another word, while keeping the rest of the sentence the same?). The amazing thing about this is you really don’t need complex vocabulary, and most likely you already have this range of vocabulary. So, just take the vocabulary you already know to make up a lot of versions of the same type of sentence for variety and interest!
Here’s a few bonuses… what if you are stuck and still don’t know how to respond because all you have are likes, views and maybe shares? Try this:
Mention how many views/likes/shares/comments as a way to thank the many who have interacted with the post. To see how I have done this, see below.
Initially, this video below was posted to LinkedIn. But, as I can’t embed the LinkedIn video here, I have uploaded it to YouTube. Check out the video, then scroll below the video to see the interaction on LinkedIn.
For those who have benefited from your post with new learning or skills, maybe try to share other posts links they may be interested in, such as what I have done on a YouTube video on clear speaking. (Additional tip, as I have done here, apologize for belated responses.)
For shares, if you have access to the names of those who have shared, you could tag them in your post to thank them, or better yet, try to find their shared post and comment on it there!
Although I have done this, I do not have any screenshots to share at the time of posting this blog. When it happens next time, I’ll take a screenshot and share it here!
These are some ideas you can use to widen your vocabulary and word choices while responding on your company’s social media account. Let me know how it goes. I am confident it will increase your engagement.
Jennifer Kumar, author of this post, is a business communication consultant aiding teams between India and the US to build their businesses through effective, culturally-competent communication and motivational tactics that help you build long-lasting relationships across cultures with repeat business. Get in touch with us for more information, or check out some of our programs.