March 6, 2018

What is “Time Zone Resentment” and How to Fix it

Do you have time zone resentment? 

If you work with international, virtual teams, it is likely you have experienced ‘time zone resentment.’ 

Coined by the website Campaign, “time zone resentment” stems from: 

“…conducting meetings consistently in the "middle" zone can create resentment from those having to dial in during the early morning or late evening.“ 

Based on my experience working with international teams, I would like to create my own definition: 
Time zone resentment [or maybe even ‘time zone fatigue’] stems from always having to work long and odd hours to accommodate meetings with colleagues, clients or stakeholders in one more time zones. This leads to working long hours or swing shifts, which can lead to stress, fatigue and resentment. 
If you have ever asked yourself any of these questions, you may have experienced time zone resentment: 

  • Can’t I work in a job where everyone is in the same time zone?
  • Why do I feel like I always have to work late, early or long hours because I don’t work in the “preferred time zone”?
  • Don’t colleagues in other time zones respect my time? Why are they always scheduling meetings outside of my normal working hours?
  • Why do I feel I am working night and day?
  • Is having an international team really worth it when we all have to work odd hours?
  • Sometimes I really wish I worked in Human Resources because they always have set daytime hours.
What questions have you asked yourself that may have led to time zone resentment? Share them in the comments below or contact us.

5 Situations Leading to Time- Zone Resentment
Before going into the situations that lead to time zone resentment, I’d like to preface this by stating that there are a wide variety of remote, satellite and international team structures. A majority of the teams that I have experience consulting with are international and offshore teams with a majority of team members in the U.S. and India. It is based on my experience working with these teams that I have encountered these situations.

Situation 1: Working Nights and on a U.S. Work Schedule

There are some companies in India who work ‘U.S. office hours.’ So, if the U.S. clients or team in the U.S. works between 9am and 5pm EST, the team in India will work between 7:30pm-3:30am IST in standard time (early November to early March) and 6:30pm-2:30am IST during Daylight Saving Time (early March to early November).



Situation 2: Predominant Time Zone is EST (East Coast of the U.S.)
In most of the companies I consulted in in India, the U.S. office or client base happened to be predominately in the Eastern Time Zone. So, many wondered why they had to work off EST and the team members in the U.S. couldn’t be more flexible. In some cases, especially for offshore back office medical administration, this was not possible as the U.S. office hours were not flexible. In such cases, people working in such jobs in India, not only HAD to work between 9am to 5pm EST but also had an American annual schedule (Professionals working in such jobs had American holidays off like Thanksgiving, Memorial Day and Labor Day, and not their Indian holidays, which also created cultural dissonance.) However, in other cases, where client facing office work was not part of the job, it seemed much of the meeting scheduling was done from the EST time zone (even if there were multiple offices in the U.S. that spanned time zones). 


Continental U.S. Time Zone Map

Situation 3: A Dislike with the Time Change (Specifically Daylight Saving Time)
The clocks do not change in India. Therefore, many in India working with global team members living in countries that do observe a time change tend to prefer standard time over daylight saving time. Since the time in India remains static, when the clocks spring forward for Daylight Saving Time, people in India either work later or change their schedule, starting and ending their work day one hour later. Many [that I have talked to] prefer to start and end one hour earlier, therefore preferring meetings during the standard time. [This applies for the countries northern hemisphere observing a time change. This may be the opposite for the southern hemisphere, and areas in Australia, for example, that also change their clocks.]

Situation 4: Remote Team Members Scheduling Meetings Without Asking
As more and more professionals allow their calendar to be ‘public’ to anyone they interact with, others may open the calendars of all stakeholders they want to attend the meeting, seeing when is a common opening, scheduling the meeting without asking those they are inviting. While this is typically not a standing operating procedure, it seems to happen frequently in some circles. In these cases, the person initiating the meeting may look at the calendars of everyone and think, “Hmm… this colleague is available at 4pm EST. This is still within the normal working hours of 9am to 5pm, so I will set up the meeting for this time.” The problem here is that though that person’s normal working hours may be 9am-5pm EST, he or she may actually start the day at 5am or 6am to accommodate meetings with international team members in other time zones. So, scheduling the meeting with this person on this day may extend their work day from 5am to 5pm. It’s always better to reach out and ask if possible or if there is any doubt about the other person’s availability. This is not always possible, but it’s the best practice.

Situation 5: Working Around The Clock (All day, into the night)
Building off the answer to the previous question, many, especially many in middle to higher management, do feel like they are working around the clock. Possibly those in on-call IT support positions do, too, for other or similar reasons. And, others, while aren’t necessarily working around the clock, do tend to meet with many different teams or groups around the world from the time they wake up until the time they sleep. Professionals in such jobs end up working all day, hoping they get a break in between meetings to catch up on work. In many cases, professionals in such positions are always playing catch up. And, certainly, don’t have the time or energy to read this article!

A Few Ideas to Overcome Time Zone Resentment

A Way to Avoid Preference of Any One Time Zone

To overcome time zone resentment in relation to this, I worked with teams on how to communicate this issue to the U.S. based team members. One of the most popular solutions to this problem was to have all the teams sit down and each site list out time frames they were available for the weekly meetings. Each week, on a rotating basis, a team would select their preferred meeting time, standardizing their meeting times. An example of such a set up is below.

Week 1 with IST preference: 7pm IST, 8:30am EST, 5:30am PST
Week 2 with EST preference: 8:30pm IST, 10am EST, 7am PST
Week 3 with PST preference: 7:30am IST, 9pm EST, 6pm PST

Obviously this kind of scheduling doesn’t work well for all teams due to the flexible scheduling. Also, the more time zones that are added into the mix, the harder this kind of arrangement is to maintain. When there are only two time zones, it may become even easier. Though this kind of scheduling is not realistic for all global teams, I did work with some global teams that were able to apply this kind of scheduling. In many cases where this was able to be applied, at least the team members in India felt more on equal footing with their counterparts in the U.S. I am not sure about how the stakeholders in the U.S. felt, mostly because I never was able to speak directly to them.


A Solution For Scheduling During the Bi-Yearly Time Change
What the India team can do: Find out if your U.S. or international team members will be willing to meet at different times throughout the year. Maybe some days of the year, the U.S. team members will meet later, while at other times of the year, your India based team will meet later. There have been teams I have worked with in India who have successfully negotiated these schedule changes. 

What the U.S. team can do: Talk to the international team members about the time change in advance. Ask them what experience they have with it and how it impacts their schedules. Especially for those working in newly formed dispersed teams, the team members in India may never have heard of the ‘time change’ or ‘changing the clocks’ before and not know how it impacts them. As the clock doesn’t change in India, they will have to meet you earlier (if fall back) or later (if spring forward). Test the waters to see their response and adjust the schedule accordingly. Note that teams in India may not be as upfront about their thoughts or feelings about things as American or other Western team members might. Speaking directly about things in many parts of India is considered rude, and the higher position you are perceived to be in the ruder they will feel they are being if they request a change. They may not also ask it in a direct fashion. It’s always good to try hard to read between the lines.


After thoughts on Time Zone Resentment
Can those working in the U.S. with only U.S. based clients or team members experience time zone resentment?

Yes! The continental U.S. has 4 time zones. Add in Alaska and Hawaii, and there is a 6 hour time difference between the East Coast (the time zone furthest to the east) and Hawaii (the state with the time zone furthest to the west).

I believe that Americans who work between time zones can and do experience time zone resentment. One of the concerns team members in India voiced was the fact that EST was preferred over IST. Well, I tend to believe EST is preferred over all time zones even within the U.S. Wall Street opens and closes on the EST time schedule (it is in New York, after all). The opening bell is at 9:30am EST, which would be 3:30am Hawaii time, for example. There are even differences in prime time TV schedules. For instance, prime time on the East Coast was 8pm-11pm, where as here in Salt Lake City, most channels seem to start prime time shows at 7pm. Once I asked a person from Salt Lake City what they thought about that, and they said, “Well, the middle of America is not given preference as compared to the East and West coast, what to do?” I guess he was experiencing time zone resentment, too!


Jennifer Kumar, author of this post, has worked with over 3,000 virtual team members in India preparing them for various aspects of working across international borders. What better way to ready your India team for virtually working across team borders than through a virtual training program with Jennifer Kumar, currently based in Salt Lake City (MST time zone). Contact us to start the conversation today. 

I am also open to consulting with the US based counterparts to be a cultural broker. Contact me to discuss how we can help you build your global team. 

Related Posts: 
Tips to avoid extending meetings past the end time 
Meeting Etiquette Tips for the US Workplace (Video) 
DST / Time Change and India Based Teams 

Image credit: 4 clocks created using timeanddate.com. The time change is during standard time.

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